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Do you have a great game we need to see? Get our expert's feedback by submitting it here. We’re looking for instantly accessible casual games that can be effectively monetized through advertising.
We have found in JoyPac the perfect Chinese partner: efficient, motivated and driven. Our games are now getting the exposure they deserve in this challenging market.
Matthieu Brossard
Head of Product at WHAT(Games)
Read Case StudyReach 1.2 billion players in some of the world's biggest and toughest territories. While traditionally these markets were dominated by core game genres, all eyes are on Asia as the next opportunity for casual and hyper-casual mobile games.
DongHuang Building
16 South Guangshun Street
Chaoyang District, Beijing
Players in Asia want games they can pick up and play on the go. No barriers just good gameplay. Below you can find the JoyPac checklist for what you should consider, if you’re interested in launching your game in Asia.
You have limited time to capture the hearts and minds of your players. Make sure your game has an original spin on an established theme with gameplay that’s easy to learn, but difficult to master.
Having delivered gaming to billions of new users, mobile platforms and distribution channels (iOS, Android & HTML5) are a natural fit for the bite-sized nature of modern casual and hyper-casual games.
Free as a business model has long been the norm on mobile, but we believe in building revenue through a heavy emphasis on advertising. Players in Asia are quickly getting used to this approach and no longer only pay to play in core games.
Yes, data is king. So get your analytics tracking SDK (we recommend that you set up GameAnalytics) to send and receive events as early as possible. Generally we’d want to see day 1 retention greater than 40%, but it’s all about that stickiness of D7.
We are travelling near and far to meet with awesome developers and publishers, if you’re in town come say hi and hear more about the future markets of casual games distribution!
