Global consumer spend in gaming vertical.
Total gaming vertical spend from APAC region.
Of the gaming spend in APAC, 57% came from China.
Our global publishing team manages all aspects of regulatory requirements, IP theft protection, ad campaign optimization, ad monetization, mobile channel distribution and technical instrumentation. You’ll have a full service publishing experience, without needing to be fluent in Chinese.
Our goal is to give you the clearest view of what works best in APAC. We’ve built custom dashboards that keep you up to date on all publishing activity, from launch greenlighting to UA campaign optimization.
We have upfront guarantees and no IP ownership for games that have standout KPIs. Our contract is simple and our timelines are short. We’re focused on publishing your game quickly and getting immediate results.
Millions of players in APAC are looking for games they can pick up and play on the go. Below you can find the JoyPac checklist with a few tips you should consider if you’re hoping to successfully crack China, and beyond.
You have an extremely limited time to capture the hearts and minds of your players. Make sure your game has an original spin on an established theme, with gameplay that’s easy to pick up, but difficult to master.
We focus on mobile platforms and distribution channels (iOS, Android & HTML5), which lend themselves casual or “hypercasual” play styles. They care most for competitive, skill based progression and less about story and meta game.
F2P is now the norm, but this creates opportunity to generate revenue with a carefully crafted blend of ads and IAP. Players in the APAC region often prefer this model, and they’re more than willing to part with cash in the titles they love.
Yup, data is king. So get your analytics tracking SDK (we recommend that you set up GameAnalytics) to send and receive events as early as possible. Generally we’d want to see day 1 retention greater than 40% to consider pushing in China.