Your APAC Specialists in the West
JoyPac offers a unique service that unlocks the Asian mobile games market, with expertise amplifying great games in many of the toughest territories.
Like China – with 619.5 million mobile gamers, and counting!
100
Worldwide
Global consumer spend in gaming vertical.
$137.9Bn
(+13.3% YoY)
52
Asia-Pacific
Total gaming vertical spend from APAC region.
$71.4Bn
(+16.8% YoY)
28
China
Of the gaming spend in APAC, 57% came from China.
$37.9Bn
Global expertise
APAC SPECIALISTS
Our global publishing team manages all aspects of regulatory requirements, IP theft protection, ad campaign optimization, ad monetization, mobile channel distribution and technical instrumentation. You’ll have a full service publishing experience, without needing to be fluent in Chinese.
Full transparency
CUSTOM REPORTING
Our goal is to give you the clearest view of what works best in APAC. We’ve built custom dashboards that keep you up to date on all publishing activity, from launch greenlighting to UA campaign optimization.
Straightforward approach
SIMPLE CONTRACTS
We have upfront guarantees and no IP ownership for games that have standout KPIs. Our contract is simple and our timelines are short. We’re focused on publishing your game quickly and getting immediate results.
Fluffy Fall (iOS & Android)
One to watch! It’s developed by Kilosaurus and published in the West by (WHAT)GAMES, who are working with JoyPac to launch the game in Asia.
WHAT TYPES OF GAMES
WE LOVE SIMPLE, INSTANTLY PLAYABLE MOBILE GAMES
Millions of players in APAC are looking for games they can pick up and play on the go. Below you can find the JoyPac checklist with a few tips you should consider if you’re hoping to successfully crack China, and beyond.
INTUITIVE GAMEPLAY, A SOLID CORE LOOP, AND POLISHED ART
You have an extremely limited time to capture the hearts and minds of your players. Make sure your game has an original spin on an established theme, with gameplay that’s easy to pick up, but difficult to master.
MOBILE PLATFORMS, REQUIRING MINIMAL LOCALIZATION
We focus on mobile platforms and distribution channels (iOS, Android & HTML5), which lend themselves casual or “hypercasual” play styles. They care most for competitive, skill based progression and less about story and meta game.
F2P GAMES THAT MONETIZE WELL WITH A MOBILE ADS MODEL
F2P is now the norm, but this creates opportunity to generate revenue with a carefully crafted blend of ads and IAP. Players in the APAC region often prefer this model, and they’re more than willing to part with cash in the titles they love.
STANDOUT KPIS (EITHER RETENTION, SESSIONS, OR STICKINESS)
Yup, data is king. So get your analytics tracking SDK (we recommend that you set up GameAnalytics) to send and receive events as early as possible. Generally we’d want to see day 1 retention greater than 40% to consider pushing in China.