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Who we are and where to find us

We're trying to change global games publishing by building business through Asia first and creating long lasting developer relationships worldwide.

JoyPac combines an open and communicative style of western publishers with the specialized operations & marketing know-how required to make it big in Asian markets. Registered in both Denmark, China Hong Kong and China mainland, JoyPac offers developer friendly contracts based on EU law, while fulfilling all legal requirements to publish on all platforms and in all territories globally.

Beijing Office

Located amongst the international embassies of Beijing’s Chaoyang district, our team is working hard on optimizing UA campaigns, operational game updates and platform relationships.

DongHuang Building
16 South Guangshun Street
Chaoyang District, Beijing

Copenhagen Office

From the heart of Denmark’s historic capital, we provide our development partners with detailed reports, publishing updates and new business opportunities.

Vesterbrogade 34, 4
Copenhagen, Denmark

Meet our friendly team

Alison
Allison
Bilas

Chief Operating Officer

Allison oversees how JoyPac takes mobile games to millions of players in APAC. She has built and led high performing product and analytics teams at PopCap, Electronic Arts, GameAnalytics, and MovieStarPlanet.

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Jeppe
Jeppe
Bisbjerg

VP Publishing

Jeppe focuses on developer relations in the west and on the overall publishing strategy for JoyPac; scouting and signing new games for distribution globally. A mobile games veteran, he was previously head of Kiloo’s production department and oversaw multiple blockbuster free-to-play games such as Subway Surfers, Spellbinders and Smash Cahmps.

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Falko
Falko
Boecker

Senior Publishing Manager

Falko focuses on scouting and signing new games for distribution in China and being a general point of contact for any questions developers have about working with JoyPac. Having represented both developers and publishers in the past, he has specialized in bringing the two together for over 10 years.

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Anders
Anders
Therkildsen

Design & Brand

Anders is focused on brand identity and digital product design, he has worked & collaborated with companies big and small to create product that, evokes delight and demonstrates simplicity & value.

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Shon
Shon
Wang

VP of Product

Shon brings over more than 5 years of experience in software development, and more than 6 years of technology and product team management experience. He worked in Yodo1 as Product & Technical team lead in the past six years. Under various capacities, he led the tech teams in delivering Yodo1 global publishing platform.

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Roman
Roman
Xue

VP of Technology

Roman specializes in technological transformation, including multi-channel distribution, localization, advertising optimization, user behaviors analytics, and HTML5 optimization. Roman has managed large-scale coding projects for platforms with DAU in the hundreds of millions, including at global ad tech providers like Alibaba and Mobvista.

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Vivian
Vivian
Cai

VP of Publishing (East)

Vivian Cai is an expert in mobile game publishing and data operation. Having worked in internet marketing industry for 6 years, Vivian has become familiar with every strategy for publishing games in China through her experience working at Yodo1, Qihu 360, Umeng+ and GameAnalytics.

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Kelly
Kelly
Tan

Advertising Operation Manager

Kelly worked as an Advertising Operation Manager for iDreamsky Game, she was responsible for monetization of all traffic resources under iDreamsky. She has gained experiences in ad placement design, monetization operation through successfully implementing ad monetization strategies for nearly one hundred games.

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Chuang
Chuang
Han

Senior Game Development Engineer

Chuang has 5-year experience in app development. He used to work at many well-known companies, and is especially fond of indie games. His expertise lies in participating in developing many big game titles, as well as designing HTML games, and other types of games.

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Xin 1
Xin
Wang

Business Development, Media Channels

Xin focuses on game promotion and user acquisition in the Chinese market. Before JoyPac, he worked at Lenovo and GameAnalytics. He specializes in optimizing mobile ad strategies and analyzing data in order to improve in-game KPIs.

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Shin
Shin
Liu

Business Development, Japan

Shin leads the game publishing efforts in Japan and China. Prior to JoyPac, he worked at Fast Retailing, All Football, and Mobvista. With a deep knowledge of Japan, he fully understands the cultural contrasts, and the varying in app monetization strategies between the two countries.

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Bin Li Server Architect
Bin
Li

Server Architect

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Bingrui Zhou finance supervisor
Bingrui
Zhou

Finance Supervisor

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Emma Wang New media operation
Emma
Wang

New Media Operations

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Iris Yu Business development Specialist Japan Korea Market
Iris
Yu

BD Specialist (Japan & Korea)

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Maocai Wang Senior Game Development Engineer
Maocai
Wang

Sr. Game Development Engineer

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Ting Ting Yan Game Development Engineer
TingTing
Yan

Game Development Engineer

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Yang Wu SDK Development Engineer
Yang
Wu

SDK Development Engineer

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Wen Hui Chen Android SDK Development Engineer
WenHui
Chen

Android SDK Development Engineer

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Xiao Hong Li Advertising Operation Specialist
Xiao
Hong Li

Advertising Operation Specialist

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Jie Zhang Game Development Engineer
Jie
Zhang

Game Development Engineer

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Xiu Wen Zhang Game Product Manager
XiuWen
Zhang

Game Product Manager

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Xue Wang Game Graphic Designer
Xue
Wang

Game Graphic Designer

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Zhijun Li Backend Developer Engineer
Zhijun
Li

Backend Developer Engineer

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Be part of our mission

At JoyPac, we aim to redefine how mobile games get published from the ground up. We make it significantly faster and easier for developers to get their games reviewed and launched globally, adding more transparency and trust to the whole process. We're looking for passionate people to join us on our mission. We value strong partnerships, passion people and smiling faces.

Our core values

  • Inclusive & global mindset
  • Dedicated & experienced coworkers
  • Flexible hours & vacations
  • Personalized benefits package
  • Professional development opportunities
  • Lunch, meetups, game nights and events in different locations around the world
Publishing Manager (Chinese speaking)

Copenhagen, DK