In China, hyper-casual accounts for 60% of all game installs. It’s a huge market (over 500m players), but it’s still a young one. So there are lots of opportunities for Western developers to break in and find huge success.
It’s not easy though. You need to localize almost all aspects of your game to appeal to Chinese players. You need to understand the legal and cultural quirks of doing business in China. And then you need to consider finding advertising partners, running user acquisition, and using Chinese social media.
Breaking into the Chinese market is a big challenge, and you’ll almost certainly need some outside help. But if you find success, the rewards are enormous.
Fortunately, this is our specialist subject. Watch this webinar on-demand to learn about:
Webinar On-Demand: Design Strategies for Hyper-Casual Game Development
Watch our webinar on-demand to learn from the industry leaders, Umami and SuperPlus, how to supercharge your creativity and get the best strategies, and tactics to creating hit hyper-casual mobile games.
Webinar On-Demand: How to Test Hyper-Casual Games to Maximize Performance
Watch our webinar on-demand for the best strategies and tactics to test hyper-casual mobile games, and learn how industry leaders Clap Clap and Zeptolab are using testing, data-driven decision making, and filter out well-performing games.
Webinar On-Demand: Monetization Strategies for Hyper-Casual Games
Watch our webinar for the best strategies and tactics to monetize hyper-casual mobile games from in-game ads to mediation and header bidding.