Launching Hyper-Casual Games in China

In China, hyper-casual accounts for 60% of all game installs. It’s a huge market (over 500m players), but it’s still a young one. So there are lots of opportunities for Western developers to break in and find huge success.

It’s not easy though. You need to localize almost all aspects of your game to appeal to Chinese players. You need to understand the legal and cultural quirks of doing business in China. And then you need to consider finding advertising partners, running user acquisition, and using Chinese social media.

Breaking into the Chinese market is a big challenge, and you’ll almost certainly need some outside help. But if you find success, the rewards are enormous.