Our Games

Launching the Fluffiest game in Asia

French mobile developer Kilosaurus and publisher What Games in Paris had been working on the stylish 3d arcade game Fluffy Fall for quite a while, when JoyPac met them at PocketGamer Connects in Helsinki. Fluffy Fall was originally launched globally in October of 2017 and was very popular in most western markets right from the beginning.

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Fluffy Fall

What(games)

About the studio

WHAT(Games) is located in Paris, and specialises in making casual hit games.

Website

What we did

  • Culturalization and Localisation
  • Ad monetization & optimization
  • User Acquisition and Marketing
  • Channel distribution
  • Community Management
“We have found in JoyPac the perfect Chinese partner: efficient, motivated and driven. Our games are now getting the exposure they deserve in this challenging market.” Matthieu Brossard - Head of Product at What(games)
Case fluffy Fall
Graphical changes from Fluffy Fall to Pom Pom Adventures

JoyPac believed that the game could also find success in China, if it was marketed, monetised and styled differently. Hyper-casual and casual games have traditionally not gained much traction in Asia, but with the emerging advertising market, new distribution stores and a distinct global interest, Chinese players are getting more accustomed to this particular genre.

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Making it look familiar

JoyPac believed that the game could also find success in China, if it was marketed, monetised and styled differently. Hyper-casual and casual games have traditionally not gained much traction in Asia, but with the emerging advertising market, new distribution stores and a distinct global interest, Chinese players are getting more accustomed to this particular genre.

We knew that the Spring Festival and the Chinese New Year would be a perfect time for launching Fluffy Fall in China.” VP Publishing at JoyPac.
The final result

The game launched on February 1st just in time for the Spring Festival, when Chinese players are by far the most active during the year. It quickly climbed the charts in the App Store led by a significant marketing strategy and a roll-out plan for future platforms such as the vast Android store market and a HTML5-version, which JoyPac will also handle.


Taking over the the world. One game at a time

35+

Games launched since 2018

10

Games in top 50 in Asia

47M+

Total downloads of our games

4B+

Sessions played in our games goes here

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Case Study

How we launched Fluffy Fall in China

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