Our team of talented analysts, developers, UA experts, and marketers from the game industry runs like a well oiled machine to publish and grow your game.
You can't successfully launch games in APAC without the necessary boots on the ground, speaking both practically and legally. We have 20+ people in Beijing, ready to help you!
Our approach to launching your mobile games successfully in Asia, is based a deep understanding of data driven user acquisition and optimization.
Once your game is live, your dedicated account manager will contine to keep you in the loop, while our team works relentlessly on improving your retention.
A great game alone is no guarantee of success. We take a broader perspective, helping developers with everything from localization, UA, distribution and analytics. And we offer it across different geographies and languages.
We use data driven tactics to always find the right audience, set up targeted campaigns and to optimize your game for every necessary app store. We know how to scale while simultaneously improving ROI.
JoyPac has experienced designers that know how to create the perfect monetization strategy for China. Our team and tools will implement all the right networks and create the most elegant integration possible.
We handle your source code as if it was our own, taking care of all technical integrations and optimizing game performance over time. It all starts with localization and culturalization, ensuring your game is tailored to Asian markets.
China’s distribution challenges can make you dizzy in no time. With more than 500 different stores across a diverse ecosystem of iOS, Android and HTML5 platforms we will be your representation at every level. Our channel managers make sure that your game gets all the necessary featuring and placement.
China’s legal system can be a challenge for anyone so we manage the regulation process from day one. We work to get all necessary approvals, making sure your game is sufficiently protected and also in full compliance with the complex requirements in the territory.
The devil is in the details. Understanding your players and gameplay is key, and our team of publishing managers will dig deep to reveal hidden bottle necks and new opportunities. Our Copenhagen team stays in touch with you, offering complete transparency to the release process. You’ll receive reports and insights on the performance of your game regularly.
Games launched since 2018
Games in top 50 in Asia
Total downloads of our games
Impressions in our games
China -- with 800 million mobile devices -- is our primary market. It also has the steepest barriers of entry for Western game developers! Our experienced team is distributed worldwide however, so we do global publishing as well.
Yes, we publish on the AppStore, Google Play and all major Android channels in China (MyApp, Oppo, Huawei, 360 Mobile, Baidu).
We do publish HTML5 games as well in combination with iOS and Android versions. HTML5 games are great for discoverability and virality, supporting your games on other major channels.
We do not typically fund new game development, but we can offer production support for early stage games that have tested well in China and global markets. However, our terms are flexible so let's talk business.
We would be happy to see game prototypes that are ready for retention and UA testing. Ideally they should have a solid core loop, polished (but not necessarily finalized) UI and art, with ad monetization in place. It’s a plus if they’re already instrumented with the GameAnalytics and Adjust SDKs.
Yes. We handle all localization and culturalization for your game, ensuring that is tailored to each market.
We work closely with the App Store and other Android stores in China to keep your IP safe. If copycats are detected, our close partnerships with these channels allows us to quickly remove them. We also always apply for copyright registration within the Chinese judicial system.
We are happy to partner with you for specific markets in Asia and beyond, as long as you own the rights to your game. While China is our primary market, we also cover global publishing as well.
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