Turning great games into great business

Our talented & global team from the game industry runs like a well oiled machine to publish and grow your game

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game downloads


games in TOP charts

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games released Globally

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Impressions in our games

Your boots on the ground

Launching your game globally won’t be successful without the necessary boots on the ground, speaking both practically and legally. We have 40+ people in Beijing and Europe, ready to help you!

We deliver insights

Our approach to launching your mobile games successfully is based on a deep understanding of data driven user acquisition and optimization.

We stay close & personal

Once your game is live, your dedicated account manager will continue to keep you in the loop, while our team works relentlessly on improving your retention.

Let us do the work for you

User Acquisition Expertise

Ad Monetization Optimization

Production & LiveOps

Analysis & Reporting

  • Discover How ABC Runner Topped the US Charts with HyperFuel

    For us, the biggest help has been financial support and support when scaling the games globally. When you go from four creative ads per day to 100, that’s when Joypac has really shown their strength.

    When scaling the game Joypac has guided us on best UA strategies, A/B test to optimize ROI, and best practices within BI in mobile game development.

    Riley Anderson
    CEO, Umami Games

    View case study

  • SetSnail: Helping a small studio scale up and monetize their award-winning game

    We like to test our games a lot, but when we do it on our own, we test on a small number of people. JoyPac scaled up this number a lot in a short space of time. Soon we were testing a lot of updates on a lot of people and through that we got much better metrics flowing in.

    Founder, SetSnail

    View case study

Stay in the know

Up your hyper-casual game
with our resources

There are quite a few things a developer or publisher needs to consider before working with a Chinese publisher. Find some of …

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Our goal was knowledge and data, learning the best tips and tricks of hyper-casual development – as well as financial security since …

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Publishing in China. With so many rules, regulations, stores, and processes, it may not be as easy as it seems. Here are …

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Still have questions?

We’ve got the answers

We do publish HTML5 games as well in combination with iOS and Android versions. HTML5 games are great for discoverability and virality, supporting your games on other major channels.

We would be happy to see game prototypes that are ready for retention and UA testing. Ideally they should have a solid core loop, polished (but not necessarily finalized) UI and art, with ad monetization in place. It’s a plus if they’re already instrumented with the GameAnalytics and Adjust SDKs.

Ready to begin your
success story?