Turning great games into great business
Our talented & global team from the game industry runs like a well oiled machine to publish and grow your game
games in TOP charts
games released Globally
Impressions in our games
Your boots on the ground
Launching your game globally won’t be successful without the necessary boots on the ground, speaking both practically and legally. We have 40+ people in Beijing and Europe, ready to help you!
We deliver insights
Our approach to launching your mobile games successfully is based on a deep understanding of data driven user acquisition and optimization.
We stay close & personal
Once your game is live, your dedicated account manager will continue to keep you in the loop, while our team works relentlessly on improving your retention.
Founder and Designer, Usaya
"We didn't have the necessary knowledge on China’s market and chose to work with JoyPac because of their user acquisition (UA) capabilities in China, knowledge on cultural, social and policy elements as well as capital power to promote the game."
Project Manager, Pronetis
"We handed to JoyPac development and operations of our game for the China's market which allows us to focus on making new games. Our account manager keeps us in the loop, makes sure our feedback and ideas are incorporated and everything runs smoothly."
Game Designer, SetSnail
"Self-publishing a game globally is a big risk, as you can easily get lost in the sea of all the games out there. Having someone behind you to help you scale your game is a huge advantage in the mobile game market. We found it in JoyPac."
"It’s a pleasure to work with a company with an open approach – where we got to learn a lot about user acquisition and how publishing works in general. We really got valuable insight into the publishing world. That’s what makes a better game."
Let us do the work for you
User Acquisition Expertise
Ad Monetization Optimization
Production & LiveOps
Analysis & Reporting
Discover How ABC Runner Topped the US Charts with HyperFuel
For us, the biggest help has been financial support and support when scaling the games globally. When you go from four creative ads per day to 100, that’s when Joypac has really shown their strength.
When scaling the game Joypac has guided us on best UA strategies, A/B test to optimize ROI, and best practices within BI in mobile game development.
CEO, Umami Games
SetSnail: Helping a small studio scale up and monetize their award-winning game
We like to test our games a lot, but when we do it on our own, we test on a small number of people. JoyPac scaled up this number a lot in a short space of time. Soon we were testing a lot of updates on a lot of people and through that we got much better metrics flowing in.
Stay in the know
Up your hyper-casual game
with our resources
There are quite a few things a developer or publisher needs to consider before working with a Chinese publisher. Find some of …
- Case Studies
Our goal was knowledge and data, learning the best tips and tricks of hyper-casual development – as well as financial security since …
Publishing in China. With so many rules, regulations, stores, and processes, it may not be as easy as it seems. Here are …
Still have questions?
We’ve got the answers
We do publish HTML5 games as well in combination with iOS and Android versions. HTML5 games are great for discoverability and virality, supporting your games on other major channels.
We would be happy to see game prototypes that are ready for retention and UA testing. Ideally they should have a solid core loop, polished (but not necessarily finalized) UI and art, with ad monetization in place. It’s a plus if they’re already instrumented with the GameAnalytics and Adjust SDKs.
Ready to begin your