Get your game to the top

Break into the largest mobile game market

China offers a lot of opportunities, but to take full advantage, having a great game is not enough. You first need to understand and overcome quite a few barriers. From in-game design, monetization, UA to legislation, distribution and analytics, there are loads of aspects to consider to ensure the successful launch of your game.

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game downloads

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games in TOP 10 Downloads charts in China

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games released in China

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Impressions in our games

Hirose Keita

Founder and Designer, Usaya

"We didn't have the necessary knowledge on China’s market and chose to work with JoyPac because of their user acquisition (UA) capabilities in China, knowledge on cultural, social and policy elements as well as capital power to promote the game."

Stefan Filote

Project Manager, Pronetis

"We handed to JoyPac development and operations of our game for the China's market which allows us to focus on making new games. Our account manager keeps us in the loop, makes sure our feedback and ideas are incorporated and everything runs smoothly."

Christoffer Bech

Game Designer, SetSnail

"Self-publishing a game globally is a big risk, as you can easily get lost in the sea of all the games out there. Having someone behind you to help you scale your game is a huge advantage in the mobile game market. We found it in JoyPac."

Kasper Bøttcher

Founder, SetSnail

"It’s a pleasure to work with a company with an open approach – where we got to learn a lot about user acquisition and how publishing works in general. We really got valuable insight into the publishing world. That’s what makes a better game."

Get analysis & insights for
continuous game improvement

Our approach to launching your mobile games successfully is based on a deep understanding of data driven user acquisition and optimization. Once your game is live, your dedicated account manager will continue to keep you in the loop, while our team works relentlessly on improving your retention.

User Acquisition Expertise

We use data driven tactics to always find the right audience, set up targeted campaigns and to optimize your game for every necessary app store. We know how to scale while simultaneously improving ROI.

  • Monthly marketing guarantees
  • Channel management
  • Dedicated creatives team

Ad Monetization Optimization

JoyPac has experienced designers that know how to create the perfect monetization strategy across global markets. Our team will implement all the right networks creating the best integration.

  • Ad-network implementation
  • Full monetization solution
  • A/B testing of formats & placements

Production & LiveOps

We handle your source code as if it was our own, taking care of all technical integrations and optimizing game performance over time.
It all starts with localization and culturalization, ensuring your game is tailored for China.

  • SDK & technical integrations
  • Culturalization & feature changes for Asia
  • QA & playtesting

Distribution & Channel Relations

With more than 500 different stores across a diverse ecosystem of iOS, Android and HTML5 platforms we’ll represent you at every level. With established premium partnerships with top Chinese Ad networks, our channel managers make sure your game gets perfect placement.

  • iOS, Android, HTML deployment
  • Experienced channel managers
  • Social media and cross-platform marketing

IP & Regulatory Management

Legal systems can be a challenge for anyone, so we manage the regulation process from day one. We work to get all necessary approvals, making sure your game is sufficiently protected and also in full compliance with the complex requirements across territories.

  • IP & copyright protection
  • Licensing management
  • Compliance with regulatory guidelines

Analysis & Reporting

Our team of publishing managers will dig deep to reveal hidden bottle necks and new opportunities. Our European team stays in touch with you, offering complete transparency to the release process. You’ll receive reports and insights on the performance of your game regularly.

  • Ongoing communication & product feedback
  • Regular revenue and KPI reports

  • USAYA: Helping a Japanese Developer Publish Their Hyper-Casual Game in China

    JoyPac helped us with risk mitigation and satisfying all the institutional policies. Their help in solve license issues, among others, was very much appreciated. It would have been very hard for our company to deal with it by ourselves.

    Hirose Keita
    Founder and Designer, Usaya

    View case study

Still have questions?

We’ve got the answers

Yes, we publish on the AppStore, Google Play and all major Android channels in China (Taptap.Oppo，Huawei,233.Mi,Baidu).

Yes. We handle all localization and culturalization for your game, ensuring that is tailored to each market.

We work closely with the App Store and other Android stores in China to keep your IP safe. If copycats are detected, our close partnerships with these channels allows us to quickly remove them. We also always apply for copyright registration within the Chinese judicial system.

We are happy to partner with you for specific markets in Asia and beyond, as long as you own the rights to your game. While China is our primary market, we also cover global publishing as well.

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of players overseas
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