Publish Your Hyper-Casual Game in China | JoyPac
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Publish Your Hyper-Casual Game in China

Get the full guidance and support to bring your game into China’s market and reach <600 million mobile game players

China offers a lot of opportunities but entering this market won't be successful without the necessary boots on the ground, speaking both practically and legally. From in-game design, monetization, UA to legislation, we offer full support and expertise in publishing your game.


Games launched since 2018


Total downloads of our games


Games in TOP charts in Asia

Team of 40+ people

Our team in both Beijing and Europe is ready to help you! Consisting of talented analysts, developers, UA experts, and marketers from the game industry, we run like a well oiled machine to publish and grow your game.

We stay close & personal

Once your game is live, your dedicated account manager will continue to keep you in the loop, while our team works relentlessly on making your game a success.

We deliver insights

Our approach to launching your mobile games successfully is based on a deep understanding of data-driven user acquisition and optimization.

User Acquisition Expertise

We use data-driven tactics to always find the right audience, set up targeted campaigns, and optimize your game for every necessary app store. We know how to scale while simultaneously improving ROI.

  • Monthly marketing guarantees
  • Channel management
  • Dedicated creatives team

Ad Monetization Optimization

JoyPac has experienced designers that know how to create the perfect monetization strategy in China market. Our team and tools will implement all the right networks and create the most elegant integration possible.

  • Ad-network implementation
  • Full montization solution
  • A/B testing of formats & placements

Production & LiveOps

We handle your game as if it was our own, taking care of all technical integrations and optimizing game performance over time. It all starts with localization and culturalization, ensuring your game is tailored to the East market.

  • SDK & technical integrations
  • Culturalization & feature changes for Asia
  • QA & playtesting

Platform Distribution & Channel Relations

If you want to launch your game in China, the country's distribution challenges can make you dizzy in no time. With more than 500 different stores across a diverse ecosystem of iOS, Android and HTML5 platforms we will be your representation at every level. Our channel managers make sure that your game gets all the necessary featuring and placement.

  • iOS, Android, HTML deployment
  • Experienced channel managers
  • Social media and cross-platform marketing

IP & Regulatory Management

Legal systems can be a challenge for anyone so we manage the regulation process from day one. We work to get all necessary approvals, including IBAN, making sure your game is sufficiently protected and also in full compliance with the complex requirements.

  • IP & copyright protection
  • Licensing management
  • Compliance with regulatory guidelines

Analysis & Reporting

The devil is in the details. Understanding your players and gameplay is key, and our team of publishing managers will dig deep to reveal hidden bottlenecks and new opportunities. Our team in Europe stays in touch with you, offering complete transparency to the release process. You’ll receive reports and insights on the performance of your game regularly.

  • Ongoing communication & product feedback
  • Regular revenue and KPI reports