Meet the Team

Our global team includes some of the best minds in the industry. With local knowledge at every step, they'll make sure you get quality advice, whichever territory you choose to target next.

Truly global expertise


We are JoyPac: between us we have 70+ years experience in gaming, mobile advertising, and building solutions that solve the challenges of the mobile industry. From West to East, we’ve launched global tech platforms and launched multiple hit games – many of which you’ll still find in the App Store top charts to this day.


Allison Bilas

Allison oversees how JoyPac takes mobile games to millions of players in APAC. She has built and led high performing product and analytics teams at PopCap, Electronic Arts, GameAnalytics, and MovieStarPlanet.

VP of Publishing (West)

Jeppe Bisbjerg

Jeppe focuses on developer relations in the west and on the overall publishing strategy for JoyPac; scouting and signing new games for distribution in China. A mobile games veteran since the early years, he was previously head of Kiloo’s production and publishing departments and oversaw the global releases of multiple blockbuster free-to-play games such as Subway Surfers, Spellbinders and the Frisbee Forever-series.

Design & Brand

Anders Therkildsen

Anders is focused on brand identity and digital product design, he has worked & collaborated with companies big and small to create product that, evokes delight and demonstrates simplicity & value.

Senior Publishing Manager

Falko Böcker

Falko focuses on scouting and signing new games for distribution in China and being a general point of contact for any questions developers have about working with JoyPac. Having represented both developers and publishers in the past, he has specialized in bringing the two together for over 10 years.

VP of Product

Shon Wang

Shon brings over more than 5 years of experience in software development, and more than 6 years of technology and product team management experience. He worked in Yodo1 as Product & Technical team lead in the past six years. Under various capacities, he led the tech teams in delivering Yodo1 global publishing platform.

VP of Technology

Roman Xue

Roman specializes in technological transformation, including multi-channel distribution, localization, advertising optimization, user behaviors analytics, and HTML5 optimization. Roman has managed large-scale coding projects for platforms with DAU in the hundreds of millions, including at global ad tech providers like Alibaba and Mobvista.

VP of Publishing (East)

Vivian Cai

Vivian Cai is an expert in mobile game publishing and data operation. Having worked in internet marketing industry for 6 years, Vivian has become familiar with every strategy for publishing games in China through her experience working at Yodo1, Qihu 360, Umeng+ and GameAnalytics.

Advertising Operation Manager

Kelly Tan

Kelly worked as an Advertising Operation Manager for iDreamsky Game, She was responsible for monetization of all traffic resources under iDreamsky. She has gained experiences in ad placement design, monetization operation through successfully implementing ad monetization strategies for nearly one hundred games.

Senior Game Development Engineer

Chuang Han

Chuang has 5-year experience in app development. He used to work at many well-known companies, and is especially fond of indie games. His expertise lies in participating in developing many big game titles, as well as designing HTML games, and other types of games.

Business Development, Media Channels

Xin Wang

Xin focuses on game promotion and user acquisition in the Chinese market. Before JoyPac, he worked at Lenovo and GameAnalytics. He specializes in optimizing mobile ad strategies and analyzing data in order to improve in-game KPIs.

Business Development, Japan

Shin Liu

Shin leads the game publishing efforts in Japan and China. Prior to JoyPac, he worked at Fast Retailing, All Football, and Mobvista. With a deep knowledge of Japan, he fully understands the cultural contrasts, and the varying in app monetization strategies between the two countries.

If your game stands out from the crowd, what are you waiting for? Let us know today!



We’re passionate about games, developers and the evolving mobile market in APAC. As a global team, we work in a distributed manner, which makes us super productive and gives us incredible amounts of freedom to do what we love. Work hard, play hard is our mantra.

See all open positions
Publishing Manager

This position is an opportunity to learn and grow in a fast-paced, growth focused environment. You will be part of an international, distributed team, working hard to achieve the best results for our developers and partners. We’re looking for self-directed people who are great communicators to carry JoyPac’s vision forward.

Business Performance Manager

In this position, you will support strategy setting, business development and operational activities at JoyPac with quantitative analysis and insights. This position reports to the COO.