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Why Working With a Publisher from Day One is Becoming the New Normal for Hyper-Casual Developers

We were at digital Pocket Gamer Connects Helsinki with a bunch of wonderful people from the mobile gaming industry!

Watch our talk from Pocket Gamer Connects Digital where Falko Böcker will be diving in:

  • While developers try to work with the biggest publishers, publishers are trying to hold onto the most talented studios Many publishers moved from licensing single games to longer co-operations with studios
  • Funding by the publishers is shifting risks away from developers
  • Developers get insights into the market- and portfolio data from the concept stage on
  • Marketing tests occur earlier than ever, often before even a playable build is finished.


Falko BoeckerPublishing Manager, JoyPac
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