Watch our talk from Pocket Gamer Connects Digital where Falko Böcker will be diving in:
- While developers try to work with the biggest publishers, publishers are trying to hold onto the most talented studios Many publishers moved from licensing single games to longer co-operations with studios
- Funding by the publishers is shifting risks away from developers
- Developers get insights into the market- and portfolio data from the concept stage on
- Marketing tests occur earlier than ever, often before even a playable build is finished.
Falko BoeckerPublishing Manager, JoyPac